Equity-mining tools surface customers who could upgrade at flat or lower monthly. The outreach is usually an email blast most recipients ignore. A personalized video from the salesperson who sold them the original car — specific payoff, specific upgrade option — opens the repeat-buyer conversation email doesn't.
Specific equity position, specific upgrade option, specific salesperson — not a generic blast.
“Michael, with current market rates and your payoff balance, you could upgrade to a new F-150 for the same monthly. Worth a conversation?”
“Sarah, your Tahoe's gained value over the last year. Got some strong upgrade options I can walk you through — no pressure, just the numbers.”
“David, you're sitting on about $8K in positive equity on the Camry. Let's see what that means for a new car conversation.”
Uses your existing equity-mining tool as the source of truth. We change only the outreach format.
Your existing equity-mining platform (TradePending, AutoAlert, or similar) identifies customers in positive-equity positions matching upgrade criteria. Output includes current vehicle, payoff estimate, upgrade inventory match, and projected monthly delta.
VoxRefine pulls the candidate data and generates a personalized video from the original salesperson (or configured fallback). Audio references the specific vehicle, rough equity position, and the specific upgrade option. Dollar precision is configurable per dealership's compliance preferences.
Video goes out via SMS or email with a clear reply path — a text-back, a calendar link, or a direct line to the salesperson. Engagement tracking feeds back to the salesperson so they know which customers warmed up before they reach out.
Typical outcomes from running VoxRefine on equity mining. Individual dealership results vary.
typical response rate on personalized equity mining videos
higher response rate than email-only equity outreach on the same list
measurable lift in repeat-buyer revenue from existing customer base
Want to see an equity mining video with your salesperson on screen?
Request a personalized demo →From the DMS + whatever equity-mining tool your dealership already uses (TradePending, AutoAlert, or similar). VoxRefine doesn't replace the equity analysis — it takes the candidates your existing tool flags and turns the outreach from an email blast into a personalized video from the original salesperson.
A configurable fallback: either the current sales manager, a designated 'customer retention' rep, or the assigned service advisor (since service continuity often survives the sales rep turnover). The goal is to preserve face continuity where possible; where it's broken, at least preserve an actual dealership person on screen — never an AI avatar.
The video can reference the customer's specific payoff, estimated trade value, and resulting upgrade payment — dynamically inserted from your equity-mining tool's data feed. Most dealerships prefer to keep the precise dollar figures conversational rather than authoritative (e.g., 'around $8K in positive equity' rather than a down-to-the-dollar figure), since market conditions fluctuate between send and conversation.
The video itself is a marketing touch, not a lending offer — same regulatory surface as any other equity-mining outreach (email, postcard, phone call). Dealerships using VoxRefine follow their existing compliance language and disclosures; we just change the delivery format. Coordinate with your compliance team on the specific script.
Related use cases
Send us a quick video clip and we'll show you exactly what a personalized VoxRefine equity mining video looks like — featuring you. No commitment. No BS. Just proof.